Apple's big software reveal for 2025 is just days away, with the Worldwide Developers Conference (WWDC) keynote scheduled for June 9. The event will showcase updates across iOS, iPadOS, macOS, watchOS, tvOS, and visionOS, but with a different focus than many might have expected.
Unlike competitors who have aggressively pushed AI capabilities, Apple appears to be taking a more cautious approach this year. According to multiple reports, the company is prioritizing a comprehensive visual redesign over major AI advancements.
The visual overhaul, described as Apple's most significant since iOS 7 in 2013, will bring a "digital glass" aesthetic inspired by visionOS across all platforms. Expect translucent interface elements, subtle lighting effects, and rounded buttons that create a more cohesive experience between devices. Apple has teased this direction with its recent "Sleek peek" WWDC tagline.
In a notable shift, Apple is also changing its versioning system to a year-based format. Rather than iOS 19, the company will unveil iOS 26, iPadOS 26, macOS 26 (codenamed "Tahoe"), and corresponding updates for other platforms.
On the AI front, Apple Intelligence will see more modest enhancements. The most promising addition appears to be an AI-powered battery management system that analyzes usage patterns to optimize power consumption. This feature could be particularly important for the rumored ultra-thin "iPhone Air" expected later this year, which may have battery life constraints due to its slim design.
Apple is also expected to open its on-device foundation models to third-party developers, allowing for better AI integration across apps. However, many of the ambitious Siri upgrades promised at WWDC 2024 remain delayed, with Bloomberg reporting they're still months away from shipping.
The company's cautious AI approach follows challenges with its initial Apple Intelligence rollout. After announcing several features last year that have yet to materialize, Apple has reportedly reorganized its AI teams and is focusing on delivering reliable functionality rather than making promises it can't keep.
While this year's WWDC may not position Apple as an AI leader, it represents a strategic focus on design consistency and practical features that enhance the user experience across its ecosystem.