Home Depot, the world's largest home improvement retailer, is transforming how customers access expert advice with its new AI-powered Magic Apron assistant. Launched in March 2025, this digital solution extends the knowledge of Home Depot's orange-aproned associates beyond physical store aisles to online channels.
Magic Apron is embedded into millions of product pages on homedepot.com and the company's mobile app, where it answers specific questions about products, summarizes reviews, and provides detailed project guidance. The AI assistant can help with everything from lawn care and deck maintenance to product selection and material calculations.
"Magic Apron is designed to bring that same expertise to the digital world, leveraging our proprietary knowledge base to support our customers and give them the confidence to tackle their home improvement projects, anytime, anywhere," said Jordan Broggi, Executive Vice President of Customer Experience and President of Online operations at Home Depot.
Powered by large language models, Magic Apron is trained on Home Depot's proprietary project expertise and product catalog, along with information from across the internet. The technology continues to learn from customer and associate feedback to improve accuracy and relevance over time.
While primarily customer-facing, Magic Apron also serves as a foundational tool for store and contact center associates, enhancing rather than replacing human expertise. This augmented intelligence approach helps staff better assist customers with complex questions that require nuanced responses.
Home Depot plans to expand Magic Apron to its Pro B2B site later this year, offering enhanced support tailored to professional contractors and business account users. Future updates will include new features such as project inspiration, design ideas, product comparisons, and personalized recommendations based on past discussions and order histories.