Google is launching a new subscription plan called Google AI Ultra to bring more of its AI products under one roof. The new plan, announced at Google I/O 2025, delivers the "highest level of access" to Google's AI-powered apps and services.
Priced at $249.99 per month, AI Ultra includes Google's Veo 3 video generator, the company's new Flow video editing app, and a powerful AI capability called Gemini 2.5 Pro Deep Think mode (which hasn't launched yet). "[Ultra is] for people that want to be on the absolute cutting edge of AI from Google," Josh Woodward, VP of Google Labs and Gemini, said during a press briefing.
In addition to Flow, Veo 3, and Gemini 2.5 Pro Deep Think, AI Ultra comes with higher limits in Google's NotebookLM platform and Whisk, the company's image remixing app. Subscribers to AI Ultra also get access to Google's Gemini chatbot in Chrome, certain "agentic" tools powered by the company's Project Mariner tech, YouTube Premium, and 30TB of storage across Google Drive, Google Photos, and Gmail. One of those agentic tools is Agent Mode, which will arrive on desktop "soon." Google says that Agent Mode will be able to browse the web, perform research, and integrate with Google apps to handle specific tasks.
For video creators dealing with massive 4K/8K footage, photographers with extensive RAW libraries, developers working with large datasets, or even small businesses needing robust cloud storage and backup – that 30TB is not just a "nice to have"; it's often a necessity. If you fall into that category, a significant chunk of the Google AI Ultra subscription cost is immediately offset by the sheer value of the included storage. Suddenly, the AI features almost feel like a very high-end bonus on top of a storage plan you might have needed anyway.
Google is pretty clear that AI Ultra is for "filmmakers, developers, creative professionals or simply [those who] demand the absolute best of Google AI with the highest level of access." It's for users who will genuinely leverage the highest usage limits, the earliest access to cutting-edge models like Veo 3 and Deep Think, and the advanced capabilities of tools like Flow and Project Mariner.
AI Ultra, which is U.S.-only for now, joins a growing group of ultra-premium AI subscriptions. Late last year, OpenAI unveiled ChatGPT Pro, a $200-per-month plan with increased ChatGPT rate limits and certain exclusive capabilities. Anthropic followed suit a few months later with Claude Max, which also costs up to $200 per month. While the initial $250/month price tag is undeniably steep and will be out of reach or unjustifiable for most general consumers, it's not just an AI subscription; it's a comprehensive bundle. When you factor in the standalone value of 30TB of storage and a YouTube Premium subscription, the incremental cost for access to Google's absolute top-tier AI models and tools becomes a different calculation for professionals and serious creators. It's a bold pricing strategy, and the market will ultimately decide if the perceived value matches the cost.