Google has officially rolled out its Commerce Media AI solutions, marking a significant advancement in how retailers and brands can collaborate in the digital marketplace.
The new suite of tools, announced on June 25, connects retailers and brands through AI-powered capabilities that extend beyond Google's traditional advertising platforms. Google's Commerce Media solutions offer expanded reach and Google AI-driven performance with essential control and transparency, enabling brands and retailers to use Google AI for strong Commerce Media results.
The solutions are designed to drive incremental sales and reach new customers by leveraging retailer's first-party data and Google AI to convert commercial intent into action at any point in the customer journey. This represents a significant evolution in how businesses can engage with consumers at key decision-making moments.
Roundel is the first retail media network to enable comprehensive measurement in Performance Max via Search Ads 360, allowing tracking of online, app, and offline sales data. Beyond Performance Max, Google Ads now also supports Search, Shopping and Demand Gen campaigns. The platform features improved self-service options for retailers and marketplaces like Shopee, Rakuten, and Flipkart to share product catalogs directly with brand partners.
To boost off-site scale, Google is bringing commerce and retail media capabilities to YouTube via Display & Video 360, further expanding the reach of these AI-powered solutions across Google's ecosystem.
Google is also piloting product-level measurement for brands and retailers to assess the effectiveness of media spend against product and category sales data. Retailers and brands interested in participating in the beta can contact their Google account team to get started.
This launch is part of Google's broader strategy to integrate AI across its products, making them more intelligent, personalized, and action-oriented for businesses of all sizes. As AI continues to transform digital marketing, Google's Commerce Media solutions represent a significant step forward in creating more effective connections between brands, retailers, and consumers.