Meta has unveiled a groundbreaking standalone AI assistant app built on its latest Llama 4 model, marking a significant advancement in how users interact with artificial intelligence in their daily lives.
The new Meta AI app, released in April 2025, represents the company's first dedicated AI assistant application, designed to provide a more personal and natural user experience. Powered by Llama 4, Meta's most advanced large language model to date, the assistant offers multimodal capabilities that can process text, images, and video with unprecedented accuracy.
At the heart of the new app is Meta's innovative full-duplex speech technology, which enables users to have natural, flowing conversations with the AI. Unlike traditional voice assistants that require users to pause between commands, Meta AI generates speech directly rather than simply reading written responses, creating a more human-like interaction. This feature is currently available in the United States, Canada, Australia, and New Zealand.
"Meta AI is built to get to know you, so its answers are more helpful," the company stated in its announcement. The assistant learns user preferences over time and can remember specific details about users' interests. It also leverages information users have already shared across Meta platforms, including profile data and content engagement patterns from Facebook and Instagram, to deliver more personalized responses.
The app integrates seamlessly with Meta's ecosystem, including WhatsApp, Instagram, Facebook, Messenger, and Ray-Ban Meta smart glasses. Users can start conversations on their glasses and continue them on the web or within the app, maintaining conversation history across devices. The app also features a Discover feed that showcases how others are using Meta AI, adding a social dimension to the AI experience.
Beyond conversation, Meta AI includes advanced capabilities like image generation and editing, research mode for web searches, and specialized tools for creative content creation. The company has also announced plans to test a paid subscription service for advanced features in the coming months.
With nearly 600 million monthly active users across its platforms, Meta AI is on track to become the world's most used AI assistant by the end of 2025, according to company projections. This launch positions Meta as a formidable competitor to other AI assistants like OpenAI's ChatGPT, Google's Gemini, and similar offerings from companies like Anthropic and Microsoft.