Marketing departments worldwide are facing mounting pressure to deliver personalized, brand-consistent content across multiple channels and markets. NVIDIA's latest announcement represents a significant leap forward in addressing these challenges.
The newly announced solutions leverage Universal Scene Description (OpenUSD), an open and extensible 3D framework that serves as the foundation for NVIDIA's Omniverse platform. By integrating OpenUSD with agentic AI—AI systems designed to autonomously reason, plan, and execute complex tasks—marketing teams can now dramatically accelerate their content pipelines.
Global brands have already begun implementing these technologies with impressive results. Moët Hennessy has scaled to over 3 million content variations globally, while companies like Coca-Cola are using WPP's generative AI content engine built on OpenUSD to accelerate creative campaign iterations. Nestlé has partnered with Accenture Song to create exact 3D virtual replicas of products for e-commerce and digital media channels.
At the core of this innovation are several key technologies. The NVIDIA Omniverse platform provides the development environment for OpenUSD applications, while specialized tools like CineBuilder allow companies to generate ads personalized to consumers based on region, weather, time of day, and aesthetic preferences. NVIDIA NIM microservices, including USD Search and USD Code, enable marketing teams to access vast archives of brand-approved assets and accelerate scene assembly.
The integration of these technologies addresses traditional content creation bottlenecks by centralizing assets, enabling real-time collaboration, and automating repetitive tasks. For marketing agencies and brands, this means faster production cycles, reduced costs, and the ability to maintain brand consistency while scaling content across global markets.
As part of this ecosystem, creative agencies including WPP, Monks, Collective World, and INDG are developing specialized tools that leverage NVIDIA's technologies to deliver hyper-personalized marketing content at scale, transforming how brands connect with consumers in the digital age.