Adobe's Firefly Video Model has established itself as a game-changer in the creative industry since its public beta launch in February 2025. The service represents Adobe's strategic expansion of its generative AI capabilities from images and vectors into video production, addressing the growing demand for efficient content creation workflows.
The Firefly Video Model stands apart from competitors like OpenAI's Sora and Runway's Gen-3 Alpha by being the first commercially safe AI video generation tool in the market. Adobe emphasizes that Firefly is trained exclusively on licensed and public domain content, positioning this as a competitive advantage that mitigates legal risks for professional users.
The service empowers creative professionals with sophisticated tools to generate video clips from text prompts or images, control camera angles and shots, create professional-quality images from 3D sketches, craft atmospheric elements, and develop custom motion design elements. Currently, it supports 1080p resolution, with plans for both a lower-resolution ideation model for high-speed iteration and a 4K model for professional production work.
Since its launch, Firefly has evolved from a simple image generation tool into a comprehensive creative AI solution. The platform now offers video, audio, and vector generation capabilities in a single application. Leading brands including Deloitte, Tapestry, Paramount+, and Pepsi have adopted Firefly to streamline workflows and scale content production, resulting in faster time-to-market, better-performing campaigns, and innovative personalized experiences. Integration with professional tools like Photoshop web and Premiere Pro allows users to efficiently transform concepts into finished assets across Creative Cloud applications.
As of April 2025, Adobe announced at MAX London that Firefly had generated more than 22 billion assets worldwide in under two years. The latest release unified AI-powered tools for image, video, audio, and vector generation into a single cohesive platform with enhanced models, improved ideation capabilities, expanded creative options, and unprecedented control.
Adobe offers tiered subscription pricing for its Firefly Video Model. The Firefly Standard plan costs $9.99 per month for 2,000 video/audio credits (approximately 20 five-second 1080p videos), while the Firefly Pro plan is priced at $29.99 per month for 7,000 video/audio credits (up to 70 five-second videos). A Premium plan for high-volume creators and enterprise teams is also available.
As of July 2025, the Firefly video model is now available to everyone, allowing users to generate video clips from text prompts or images, use camera angles, specify start and end frames to control shots, generate atmospheric elements, and customize motion design elements at resolutions up to 1080p. With the recent addition of a mobile app for both iOS and Android, Adobe has further expanded access to its AI video generation capabilities, enabling creators to produce content anywhere, anytime.