Google has significantly expanded its AI ecosystem with the introduction of Gemini 2.5 Pro Deep Think and a new premium subscription tier called Google AI Ultra.
Gemini 2.5 Pro Deep Think represents a major advancement in AI reasoning capabilities. This enhanced mode employs parallel thinking techniques that allow the model to consider multiple hypotheses before responding, resulting in superior performance on complex tasks. According to Google DeepMind CEO Demis Hassabis, Deep Think "pushes model performance to its limits" and has achieved impressive scores on challenging benchmarks including the 2025 USAMO math competition, LiveCodeBench for coding, and MMMU for multimodal reasoning.
To complement this technological breakthrough, Google has restructured its subscription offerings. The company rebranded its existing AI Premium plan as Google AI Pro ($19.99/month), while introducing the high-end Google AI Ultra subscription at $249.99 monthly. Currently available in the US with plans to expand to over 70 countries, AI Ultra offers what Google describes as a "VIP pass" to its most advanced AI technologies.
The Ultra subscription includes access to Gemini 2.5 Pro with Deep Think mode, Veo 3 for advanced video generation, Flow for AI filmmaking, and Project Mariner's computer use capabilities. Subscribers also receive 30 terabytes of cloud storage and a YouTube Premium subscription. Google is targeting "trailblazers and pioneers" with this offering – primarily filmmakers, developers, researchers, and creative professionals who require the highest performance AI tools.
For students, Google has announced free access to Google AI Pro through finals 2026 for eligible students 18 and older who sign up by June 30, 2025.
These developments reflect Google's strategy to monetize its AI advancements while competing with other premium AI services like OpenAI's $200 monthly ChatGPT Pro plan. As AI capabilities continue to evolve rapidly, Google's latest offerings position the company at the forefront of both technological innovation and premium AI services.