Google DeepMind has officially launched Imagen 4, its most sophisticated text-to-image generation model yet, offering developers powerful new tools for creating AI-generated visuals.
The release, which became available on July 15 through both the Gemini API and Google AI Studio, introduces two distinct models within the Imagen 4 family. The standard Imagen 4 model, priced at $0.04 per output image, serves as Google's flagship offering for a wide range of image generation tasks. For more demanding applications requiring precise adherence to text prompts, Imagen 4 Ultra provides enhanced capabilities at $0.06 per image.
Imagen 4 represents a significant advancement over its predecessor, with Google highlighting its "remarkable clarity in fine details" such as intricate fabrics, water droplets, and animal fur. The model excels in both photorealistic and abstract styles, supporting various aspect ratios and resolutions up to 2K.
Perhaps most notably, Imagen 4 addresses a persistent challenge in AI image generation with its dramatically improved text rendering. This enhancement makes the technology particularly valuable for creating marketing materials, posters, invitations, comics, and other visuals that combine imagery with text.
"Imagen 4 is a huge step forward in quality," noted Josh Woodward, who leads Google's Labs group. "We've paid a lot of attention and fixes around how it generates text and typography, so it's wonderful for creating slides or invitations, or any other thing where you might need to blend imagery and text."
The technology's integration into Google's ecosystem, including Workspace applications, positions it to enhance productivity across various creative and professional workflows. Google has indicated that additional billing tiers will be introduced in the coming weeks, with higher rate limits available upon request. The company also plans to release a faster variant of Imagen 4 that could operate up to ten times faster than Imagen 3.