Strong rule: style --- Ultra-tacky, ugly, cheap native direct-response... ---. Split screen with a hard vertical line. On the left side, the dirty, stained grey boxers from the first scene are shown. On the right side, a pair of clean, fresh, new black bamboo boxer briefs are neatly folded. A very large, thick red arrow originates from the dirty boxers and points directly to the new, clean ones.
