Strong rule: style --- Ugly 2010s direct-response ad: cheap saturated ... ---. A product pack shot featuring 3 pairs of navy blue bamboo boxer briefs, neatly folded. In the corners, small, cheesy cartoon icons are visible: a delivery truck and a green guarantee shield. A big, thick red arrow points towards the pack. Below it is a large, fake red button graphic with the text 'KÖP NU' in a simple, bold white font. The image is shot in a cheap, high-contrast, saturated style on a white background with a border.
