Strong rule: style --- Ultra-tacky 2010s Facebook ad, cheap saturated ... ---. Split-screen, ugly 2010s direct-response ad style. Left half: worn, dirty, stained grey cotton boxers, crumpled and gross. Right half: clean, crisp black bamboo boxer briefs. A thick, saturated red arrow points from the dirty left side to the clean right side. High contrast, cheap stock photo look, visible light grey borders.
