Image - 2026-05-17 08:59

🎥 Video Title: *A Journey Across Waters – World Boating Day 2026* Your Name: Peter (GM Asia, Viken Group / Director & Ambassador, Tillberg Design of Sweden) Duration: ~10 minutes Setting: Office with maritime models / behind you, or on a boat / waterfront if possible. 0:00 – 1:30 | Introduction (Camera on you, warm smile) “Hello everyone, and happy World Boating Day – 23rd May. I am Peter, and I have the privilege of serving as General Manager for Asia at the Viken Group, and also as Director and Ambassador for Tillberg Design of Sweden here in Asia. Since 2018, my team and I have been building relationships across Asia’s maritime ecosystem – from shipyards to cruise lines, from designers to turnkeys and suppliers. Today, I want to share a little of my journey, some unforgettable moments, and answer four questions that really get to the heart of what we do. Let’s set sail.” **Visuals:** Title card, then cut to you. Optional: quick B-roll of Viken Group / Tillberg Design projects. --- 1:30 – 3:30 | Question 1 – Career Journey First – my career journey in the marine industry. “I started on asian sourcing for renowned global retailers, both in managing the business and commercial side of home interiors and furnishings, working closely with both European and American retailers. But my real shift came when I moved into this niche maritime sector in Asia. Initially, my role was about project development and delivery – making sure designs from Sweden could be built beautifully in Asian yards. Over time, that evolved into something much bigger: bridge-building and collaboration! Today, as GM for Asia at Viken Group, I no longer just manage projects but also to grow partnerships, understanding local work cultures, definitions and expectations, and helping our Scandinavian design heritage meet Asian shipbuilding excellence." > And as Ambassador for Tillberg Design of Sweden, I get to tell the story of how thoughtful, sustainable design can transform a cruise ship into a home on the water.” **Visuals:** Timeline graphic (2018 → today). Photos of you at Asian shipyards or meetings. --- 3:30 – 5:30 | Question 2 – Most Memorable / Meaningful Moment Now, a moment I’ll never forget. "Through these years, I have seen resilience in the Asian communities, and particularly in China. Seeing how innovations have evolved with the hardworking and dedicated workers, it has taught me: in Asia, relationships and creativity beat rigid and stereotyped thoughts and processes. It was not just about solving a problem – it was also about trust, speed, and mutual respect. And that is why Viken Group has succeeded here – because we listen, we adapt, and we celebrate those kinds of collaborations.” **Visuals:** A photo of the finished interior (blur if needed), or a shot of you with that team. Add a light-hearted “behind the scenes” clip if available. 5:30 – 7:15 | Question 3 – Cultural Perception: Asian vs European Guests Luxury and comfort – do Asian and European guests see them differently? Absolutely ! “European cruise passengers often associate luxury with *space, heritage materials, and understated elegance*. A quiet corner with a leather armchair and a sea view – that is comfort. In many Asian markets, luxury is more about *service, social spaces, and attention to detail. Comfort in Asia can also mean ‘convenience' – having your favorite tea ready, smart cabin controls, and seamless digital experiences. At Tillberg Design of Sweden, we do not choose one over the other. We study each market. For an Asian-built ship sailing in Asian destinations, we might add more family gathering zones and interactive art. For Europe, more quiet reading nooks, lounges and natural oak. The key is to design *flexible spaces* – so any guest, from any culture, feels ‘this was made for me’.” **Visuals:** Side-by-side mood boards (European style vs Asian-inspired interiors). Short clips of different public areas on cruise ships. --- 7:15 – 9:00 | Question 4 – Evaluating a Partner (ESG & Social Responsibility) Finally, a question about choosing partners – like Prodital. “Prodital focuses on material innovation plus ESG: youth support, gender equality, sustainability, digitalization, traceability. Is that important to me? Honestly, it has become *essential*. At Viken Group, we do not just deliver interiors – we deliver responsible growth. When I evaluate a partner, I ask: Can they prove their materials are truly sustainable? Do they invest in the next generation of marine professionals? Are they serious about gender equality – not just on paper, but in their leadership? So yes – innovation alone is not enough. The partners who win in the next decade are those who combine great materials with great values. Prodital’s approach is exactly the kind of future we want to build.” **Visuals:** Bullet points on screen (ESG, youth support, traceability). A photo of a diverse team at work or a training event. 9:00 – 10:00 | Closing & World Boating Day Message To wrap up – World Boating Day is about celebrating our connection to the sea, but also to each other. “My journey from a commercial project manager to a regional leader in Asia has been shaped by unforgettable moments, cultural insights, and partnerships built on trust and responsibility. If you take one thing away from this video, let it be this: the maritime industry is not just about ships – it is about people. The people who build them, design them, sail on them, and protect the ocean. Thank you to Prodital, to Viken Group AB, to Tillberg Design of Sweden, and to all our partners across Asia. Happy World Boating Day. May your journeys be smooth, your seas calm, and your memories lasting.” (Smile, wave, fade to logo of Viken Group + World Boating Day 2026)