Vertical 9:16, 15 seconds. Clean dark background with subtle gradient. On the right side stands a confident female marketing expert (medium shot from waist up), facing the camera. On the left side appears a large, simple A/B test diagram in bright colors. First, a big title animates in: “A/B TEST” in bold white letters. Then two rounded rectangles slide in from the top and bottom: the top one labeled “CREATIVE A”, the bottom one labeled “CREATIVE B”. Under Creative A a small number appears: “CTR 0.8%”, under Creative B: “CTR 2.4%”, both with smooth counting animation. Thin arrows from both boxes converge into one bigger box labeled “TRAFFIC”. The line from Creative B glows brighter to show it as the winner, while Creative A fades slightly. Finally, the losing box A gets a gray overlay and the winning box B is highlighted with a neon outline and a checkmark icon. All animations are fast, smooth motion graphics, no clutter, clear and readable even on a phone screen. The overall style is
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