UGC lifestyle photo, iPhone candid aesthetic, warm natural light, slightly grainy. The tone is wry and knowing — like a meme that hurts a little because it's true. SCENE: Outdoor weekend scene — a farmer's market, park path, or high street pavement. In focus foreground: a man, 30–40, casually dressed, confidently holding a toddler (18 months–2 years) in his arms or on his shoulder. He looks comfortable, maybe a little proud. Slightly behind him and to the right: a woman, same age range, walking alongside with her hands loosely at her sides or holding a coffee cup. Her expression is a specific combination of relief and something quieter — not quite sadness, not quite resentment. Just the look of someone who has accepted a workaround she didn't want to need. Neither person looks at the camera. TEXT OVERLAY — white/cream card panel in the top portion of the image: Line 1 (navy #122038, bold, 20px): "He didn't sign up to be the designated baby-carrier." Line 2 (navy, regular, 14px): "Neither did you — for the role of the one who has to put them down." Line 3 (terracotta #C85103, medium, 14px): "The Haven Baby Carrier — built for the body that hurts too much to hold them." Line 4 (navy, small, 11px, italic): "evorahaven.com" LOWER: terracotta CTA pill — "Carry pain-free — $85.00" STYLE: Warm, slightly desaturated film grade. Candid. No posed smiles. The humour is in the situation, not the expression — keep both faces neutral-to-natural. ASPECT RATIO: 4:5 portrait NEGATIVE: No product. No crying. No dramatic expressions. No studio lighting.
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