Very slow pan across the empty, decaying store, emphasizing the feeling of neglect and failure. Off-screen voiceover (all characters have their mouths closed, no one is speaking on screen): Narrator: "К концу 70-х Прада превратилась в тень. Пара убыточных магазинов и устаревший имидж. Ими еще помнили, но бренду больше не завидовали." No background music.
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