[0-2s] HOOK — extreme close-up: dry, cracked lips in harsh winter light, skin peeling visibly. A finger touches the lips — they feel rough. Text overlay flashes: "Your lips are dying. Here's the fix." Immediate curiosity trigger, viewer stops scrolling. [2-5s] THE REVEAL — the same hand picks up the Laneige Lip Glowy Balm (Berry, pink tube with gold cap) matching the reference im...
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