Art style: bright friendly 2D cartoon animation with cute motion graphics and infographic elements, vibrant clean colors, storybook illustration. 0-3s: slow push past the reindeer down the spiral tiers. 3-5s: a pure white light beam shoots up from the quarry centre; the reindeer shrinks back one step. 5-9s: big faceted diamonds materialise in the beam and slowly rotate, scattering rainbow spark...
