Side-by-side split-image direct response ad. Two frames divided by a thin navy line. UGC/iPhone aesthetic throughout — slightly imperfect, warm, real. [LEFT PANEL — "Before" state] Woman, early 30s, natural look, standing in a domestic setting (kitchen or living room, slightly blurred background). Baby (approx 10 months) propped on her right hip with NO carrier — she is carrying unaided. Her posture: leaning to the right, left shoulder raised, expression tired and slightly pained. She is mid-compensation — the exact "pelvis-out lean" posture. Overlay text (top of left panel): small navy label reading "Before" Lower left: quote overlay in navy on semi-transparent cream band: "15 minutes and I'm done." [RIGHT PANEL — "After" state] Same or similar woman, upright, at a park or zoo (warm blurred outdoor background). Wearing The Haven Baby Carrier (beige, bilateral hip platform visible, single front buckle). Baby seated in the carrier at her hip. Her right arm relaxed around the baby — not straining. Her posture: upright, relaxed shoulders, smiling. Overlay text (top of right panel): small terracotta label reading "After" Lower right: quote overlay in cream on navy band: "We did the whole zoo." [Bottom strip — navy background, cream text, terracotta accent] "The Haven Baby Carrier — built for bodies in pain." Small terracotta badge: "30-Day Money-Back Guarantee" [Art Style] UGC iPhone-style — slightly imperfect, warm film grain, not studio. Left panel slightly cooler tone, right panel slightly warmer — subtle, not heavy-handed. [Lighting] Left: indoor ambient, slightly flat. Right: warm outdoor natural light. [Brand Color Instructions] Dividing line: #122038 navy. Labels: Before = navy, After = #C85103 terracotta. Bottom strip: #122038 navy background, #F3EFE4 cream text. [Legibility Constraints] All text perfectly spelled. Quote overlays clearly legible against their semi-transparent backgrounds. [Compliance] One arm visibly around child in right (after) panel. No hands-free implication. --ar 1:1
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