Cinematic lifestyle ad, portrait orientation 9:16, warm and elevated visual tone. Text overlay on darkened image. [Subject] A woman, late 30s, natural confident posture, walking forward (toward camera, slightly) in an outdoor setting — park or street, soft bokeh background. Wearing The Haven Baby Carrier (beige, bilateral hip platform, single front buckle clearly visible). Toddler in carrier at her hip. Her right arm loosely around the child — relaxed, not gripping. Her expression: calm, present, quietly confident. She is not performing joy — she is just there. [Art Style] Cinematic lifestyle photography. Warm film tones. Slightly desaturated, slightly warm-shifted. Grain texture. Professional but not overproduced. [Lighting] Golden hour. Warm directional light from her left. Soft haze in background. [Camera] Mid-shot to three-quarter. Slight low angle. Portrait 9:16. [Composition] Subject fills 60% of frame. Walking toward camera. Text overlay occupies top 35% of frame on a semi-transparent navy panel. [Brand Color Instructions] Text panel overlay: #122038 navy at 85% opacity. Headline: #F3EFE4 cream, bold. Sub-head: lighter cream. CTA button: #C85103 terracotta with cream text. [Text — top navy overlay panel, bold sans-serif, cream] LARGE: "We're looking for the mums who are done sitting on the sideline." [Sub-text — same panel, smaller, cream] "You were never the problem. The carrier was built for someone else." [CTA — terracotta button, bottom of panel, cream bold text] "Shop The Haven Baby Carrier" [Legal — very small, bottom edge] "Not a treatment or medical device. Always consult your physio or doctor." [Compliance] One arm visibly around child. No hands-free implication. [Legibility Constraints] All text perfectly spelled. Headline dominant. CTA button clearly legible. --ar 9:16
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